# Analytics

Everything on the dashboard, from the three core numbers to individual sessions. Filter any section by time period, user plan and flow, and export any chart.

## Core metrics

| Metric | Meaning |
|---|---|
| Boosted revenue | Revenue your cancellation offers have added so far, with the average boost per saved customer underneath |
| Customers saved | Unique customers who entered a flow and did not cancel, with the share who have since paid at least one more invoice (reactivation rate) |
| Sessions | Cancellation sessions started, with the save rate (sessions that ended without a cancellation) |

A plain-language summary under the cards reads the numbers back to you, for example: "51 % of your 6K cancellation sessions resulted in the customer not cancelling. This kept 3K customers subscribed longer; 19 % of them have paid at least one invoice since."

## Revenue breakdown

- **Average boost after each offer:** pause, coupon, abandon, trial extension, switch plan, switch plan with coupon, each with its reactivation rate.
- **Boosted revenue chart:** realised vs forecasted boosted revenue per month, exportable.
- **Added revenue from** abandons, trial extensions, pauses and coupons, with the number of customers behind each.

![Boosted revenue per month (realised vs forecast) and added revenue by offer type.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/an-revenue.png)

## At-risk revenue and watchlist

- **Current at-risk revenue:** recurring revenue of customers who are mid-flow or have a pending cancellation.
- **Current pending revenue:** revenue waiting on a pending save (for example a scheduled resume).
- **Customer watchlist:** customers at risk, pending save and pending cancel, with a link to each.
- **Recommendation card:** suggests the next step from your data, such as publishing a reactivation flow when customers have cancelled recently.

![At-risk revenue, pending revenue and customer watchlist](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/an-risk.png "Current at-risk revenue, pending revenue and the customer watchlist.")

## Sessions

- **Saved sessions** list the latest sessions with the customer, outcome (saved, cancelled, abandoned…) and plan; open any one to see its steps or play the [recording](/docs/cancellation-flows/session-recordings/).
- **Session outcome overview:** a flow chart from each cancellation flow to Retained / Cancelled, then to the offer accepted (pause, coupon…) or the reason given. Toggle flows on and off.

![Session outcome overview: from each flow to retained or cancelled, and to the offer or reason.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/an-outcome.png)

## Cancellation reasons

**Cancellation reasons overview** charts how many customers gave each reason per month, so you see which reasons are growing. Toggle individual reasons; export the data.

![Cancellation reasons overview per month.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/an-reasons.png)

## Offers performance

For each offer (pause, contact, each discount…), a bar of accepted vs declined with the exact counts on hover. This is where you see which offers customers actually take.

## Feedback analysis

- **Sentiment over time:** positive, neutral and negative feedback per month.
- **Feedback cards** grouped by theme, for example Positive feedback and Refund requests, each showing the customer and their comment, with a link to explore all feedback in [AI feedback analysis](/docs/cancellation-flows/ai-feedback-analysis/).

![Feedback analysis: sentiment over time.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/an-sentiment.png)

## Filters, test mode and export

- Filter the whole page by **time period**, **user plan** and **flow**; reset in one click.
- A **Test mode** badge shows when you are looking at test-connection data.
- Every chart has an **Export** button. The same numbers are available to your AI assistant through the [MCP Server](/docs/mcp-server/).