# HubSpot

Send cancellation outcomes to HubSpot contacts, so sales, customer success and marketing see why a customer cancelled and what happened, right on the contact record.

## How to connect HubSpot and Churn Solution

1. **Click Connect HubSpot**

   On the [Integration page](https://app.churnsolution.com/settings/network).

2. **Select your HubSpot account**

   You are sent to HubSpot. If you have access to several accounts, choose the one to connect.

   ![Choosing the HubSpot account to connect.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/hubspot-account.png)

3. **Approve the connection**

   Then you are returned to Churn Solution with the connection active.

## Match HubSpot contacts

By default, subscribers are matched with HubSpot contacts by **email address**. If you use Stripe, you can match by **Stripe Customer ID** instead.

![HubSpot connection settings: object type and how customers are matched.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/hubspot-settings.png)

## Send cancellation outcomes to HubSpot

After every cancellation session, the matching contact is updated with:

- Subscription status
- Cancellation feedback
- Cancellation reason
- Follow-up question answer

The latest outcome is stored in a HubSpot property on the contact. The full history of the customer's cancellation sessions is also saved to the contact's timeline, giving a complete picture of their cancellation journey in HubSpot.

![Churn Solution properties on a HubSpot contact.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/hubspot-properties.png)

![A cancellation session on the HubSpot contact timeline.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/hubspot-timeline.png)