# Campaign builder

Build the sequence: timing, channels, content and offers for each step, then preview and publish.

## The sequence

A campaign is a sequence of steps shown left to right. Click **Add step** to append one, remove the ones you do not need, and switch any step off without deleting it. Each step has its own timing, channels, content and offer. A typical sequence:

![A five-step reactivation sequence: 20 minutes after the cancellation request, then 14, 5 and 1 day before the billing period ends, and 7 days after.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/ra-sequence.png)

## Timing

Each step is scheduled in minutes, hours or days relative to one of three moments:

- **After cancellation request**: for example 20 minutes after the customer cancelled, while the decision is fresh.
- **Before billing period end**: for example 14, 5 and 1 day before access ends, while they can still resume without losing anything.
- **After billing period end**: for example 7 days after the subscription actually ended, as a final win-back.

![Timing settings for a step](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/ra-timing.png "Timing: minutes, hours or days before or after the billing period end.")

## Channels

Every step has an **Email** toggle and an **SMS** toggle. Turn either on or off per step, so a sequence can be email-only, SMS-only, or mix them (for example SMS only on the last day before the period ends).

To enable SMS, contact us: we set up the number your messages are sent from, based on your customers' location. Once it is in place you can switch SMS on for any step.

[Contact us to enable SMS](https://app.churnsolution.com/contact-us)

## Offer and reactivation page

Optionally apply a discount from your gateway to the reactivated subscription, and write the headline, message and button text of the **reactivation page** the customer lands on. The live preview on the right shows the email and the reactivation page on desktop and mobile.

![Offer and reactivation page copy, with the live preview.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/ra-offer-preview.png)

## Email content

Write the subject line and the message body in the rich-text editor: headings, bold, lists, alignment, or the HTML view if you prefer to paste your own template. Insert **variables** such as the customer's name, plan, cancellation date and offer with the `{ }` button, and add the one-click **Keep My Plan Active** / resume button — no password and no card re-entry when a saved payment method exists.

![Email message editor with the Name and Cancellation date variables and the resume button.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/ra-email.png)

- **Send test email**: enter an address and send the message to yourself to see exactly how it looks before publishing.
- **Sender settings**: manage the sender name, sender email and reply-to address used for the campaign; they must be on the domain set up for your account.

![Send test email](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/ra-send-test.png "Send a test email to yourself.")

![Sender name, sender email and reply-to email.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/ra-sender.png)

## SMS content

Write the **SMS message body** in the editor: insert variables such as the customer's name and the cancellation date, and add the **Reactivation URL** link — a short link that takes the customer straight to the reactivation page. The phone preview on the right shows exactly how the message arrives, with the step's timing underneath.

![SMS message body with variables and the Reactivation URL.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/ra-sms-editor.png)

![How the SMS arrives on the phone](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/ra-sms-preview.png "How the SMS is delivered to the customer.")

## Preview, save and publish

Changes are saved automatically (**Saved**). Click **Preview Campaign** to walk through every step of the campaign as a customer would, then publish.

![Saved and Preview Campaign](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/ra-preview-bar.png "Saved · Preview Campaign")