# Insights

See what each campaign brings back, down to every message sent.

## Core metrics

| Metric | Meaning |
|---|---|
| Reactivated revenue | Revenue from customers who came back, split by email and SMS |
| Reactivated customers | Unique customers reactivated, split by channel |
| Campaigns sent | Messages sent, split by channel |

## Boosted revenue from reactivation

Revenue from reactivated subscriptions per month. Exportable.

![Boosted revenue from reactivation, per month.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/raa-boosted.png)

## Emails breakdown

Reactivation emails per day — **scheduled**, **sent**, **delivered**, **bounced** and **failed** — so you can see upcoming volume and delivery health.

![Emails breakdown: scheduled, sent, delivered, bounced and failed per day.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/raa-emails.png)

## SMS breakdown

SMS per day — **sent**, **delivered** and **failed**.

![SMS breakdown: sent, delivered and failed per day.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/raa-sms.png)

## Detailed tracking

Every customer in a campaign is listed with their status (reactivated, in progress), one icon per step showing whether each message was sent, delivered, opened or failed, the cancellation date, their plan and the reactivation date. Click **View Details** for the full timeline; filter by campaign, step, channel and date.

![Email tracking per customer: message status per step, cancellation date, plan and reactivation date.](https://churnsolution.com/wp-content/themes/astra-child/assets/images/docs/raa-tracking.png)