Customer segmentation
Target Specific Customers with Personalized Cancel Flows

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Custom solutions for every customer.

Segment users by subscription details like status, plan, and billing interval.
Show personalized cancellation flows tailored to each segment’s needs.
Use detailed subscription data to improve targeting and relevance.

Segment Customers Based on Custom Data

Target customers based on activity level, usage, or other behavioral data.
Deliver personalized offers matching each customer’s specific needs.
Enhance engagement through data-driven personalization.

Track Customer Coverage Across Segments

Track engagement across customer segments within your cancellation flow.
Measure how many users from each segment interact with tailored offers.
Understand the effectiveness and reach of each segment’s experience.

Mix and Match Conditions

Combine multiple conditions using “AND” or “OR” operators for segmentation.
Create precise and customized cancellation flows per segment.
Ensure the right customers receive the most relevant offers.

Gain Insights on Each Segment

Analyze each segment’s performance individually.
Track results to understand customer responses and outcomes.
Make data-driven decisions to optimize cancellation flow strategies.

Customer Segmentation FAQs

Have questions? We’re here to help.

What is customer segmentation?

Customer segmentation is the process of dividing your customers into distinct groups based on specific attributes, such as usage patterns, subscription status, or custom data.

How do I set up custom attributes for segmentation?

You can define custom attributes in the "Advanced Settings" tab of the Cancel Flows Builder. These attributes, such as usage data, can then be used to create targeted segments for personalized cancellation offers.

Can I combine different conditions for a single segment?

Yes, you can combine conditions using "AND" or "OR" operators to refine your segments further. This allows you to create more specific groups based on multiple attributes.

Can I track results for individual segments?

Yes, you can analyze the performance of each segment separately to gain insights on how each group interacts with your cancellation flow and which offers are most effective for them.

Can I change my customer segments later?

Absolutely. You can adjust and redefine your customer segments at any time to reflect changes in your customer base or business needs.