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Reactivation Campaigns

Automated win-back emails sent to cancelled customers, based on the reason they left.

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On this page
  1. What Reactivation Campaigns are
  2. Getting started
  3. Gateway support

What Reactivation Campaigns are

Reactivation (win-back) campaigns bring cancelled customers back. Because the cancellation flow already captured why each customer left, each campaign speaks to that reason instead of sending one generic "we miss you" email.

1

Customer cancels

CustomerLeaves through a cancellation flow, or directly in your gateway.
Churn SolutionKeeps the reason, feedback, plan and cancellation date on the customer.
Cancellation Flows →
2

Enters a campaign

CustomerNothing yet.
Churn SolutionMatches the customer to the first campaign whose audience fits: reason, feedback sentiment, plan, dates, custom attributes.
Segments & offers →
3

Emails and SMS

CustomerReceives messages timed around the cancellation and the billing period end, with a one-click resume button and optionally a discount.
Churn SolutionSends each step on schedule, personalised with the customer’s name, plan and offer.
Campaign builder →
4

Reactivated

CustomerClicks once; no password, no card re-entry when a saved method exists.
Churn SolutionRestores the subscription, applies the coupon, and reports reactivated revenue.
Insights →
Campaign builderEmails, variables, one-click return Segments & offersWho gets which campaign InsightsReactivated revenue, customers, message tracking

Getting started

Reactivation Campaigns need a connected gateway that supports them — Stripe, WooCommerce or Paid Memberships Pro — and a domain for the emails and the hosted reactivation pages, which the team sets up for you via DNS. Once the gateway is connected, open Reactivation in the dashboard, create a campaign, choose its segment, build the sequence, attach a coupon and publish. No code is required. To send SMS as well, contact us so we can set up the number your messages are sent from, based on your customers' location.

Contact our team

Gateway support

Where Reactivation Campaigns are available and how it works on each gateway.

Gateway Status How it works
Stripe ✓ Cancelled Stripe customers are segmented by the cancellation reason and feedback they gave, then receive automated win-back emails with a Stripe coupon they can redeem in one click.
Braintree – Not available on Braintree today. Ask the team if you need win-back campaigns for Braintree customers.
Paddle – Reactivation Campaigns are not available on Paddle yet. If you need them for your Paddle subscriptions, contact the team.
Revolut – Reactivation Campaigns are not available on Revolut yet. If you need them for your Revolut subscriptions, contact the team.
Recurpay – Reactivation Campaigns are not available on Recurpay yet. If you need them for your store, contact the team.
WooCommerce ✓ Win-back emails to cancelled WooCommerce subscribers, segmented by the reason they gave in the exit survey, with a WooCommerce coupon attached.
Paid Memberships Pro ✓ Win-back campaigns for lapsed members, segmented by cancellation reason, with Stripe coupons.
✓ Supported– Not available
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