Segments & offers
Decide who gets which campaign, and what they are offered to come back.
Audience
Each campaign has an audience built from conditions, combined with AND / OR, exactly like a cancellation-flow segment. Attributes you can use:
| Group | Attributes |
|---|---|
| Cancellation | Cancellation date · Cancellation reason · Cancellation feedback sentiment (positive / neutral / negative) |
| Subscription | Plan · Product · Subscription price · Subscription start date · Subscription age (months) · Billing interval |
| Customer | Customer address · Shipping address |
| Custom attributes | Anything you defined yourself; add or edit them from the same picker |
Examples: "Reason = Budget" gets a discount campaign; "Reason = Missing features" gets a product-update campaign; "Plan = Enterprise" gets a personal outreach sequence.
Offers
Any step can carry a discount. Pick a coupon from your gateway (percentage or amount, once or for several renewals); it is shown in the message and applied to the subscription when the customer reactivates. Steps without an offer simply remind the customer they can resume.